5 steps to creating
a more resilient brand.
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Is your brand resilient enough?
This insightful new ebook provides a fresh look at the need for organizations to build brands that are truly resilient. Brands that can easily flex with the endless waves of change in today’s world and still maintain — and even enhance — their relevance and impact. It shares examples of what happens when brands display resilience, as well as when they don’t. Then, it walks you through the five steps you need to take to insure that the brands you build are resilient ones.
The author, Deb Fiorella, is strategy director and partner in Franke+Fiorella, an award-winning branding agency in Minneapolis.