Mergers & Acquisition Branding
Mergers and acquisitions require a multidisciplinary understanding of branding.
Valuation, brand architecture, employer branding and brand identity take the spotlight during mergers and acquisitions. This is when valuation of the brand portfolio is measured. The role each brand plays and its relative value is weighed. And depending on the value of the corporate brand, it is either maintained, or not. This is where new brands are born, existing brands are revitalized and those that can’t prove their value are sunset. It is exciting and exhilarating. And it demands the expertise of seasoned brand professionals.