Services

The top 5 reasons our clients hire us...

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distinctive
brands

We develop distinctive, lasting brands that are authentic, engaging and stand apart in crowded markets.

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expertise that
yields results

Whatever your brand challenge, chances are we’ve helped someone else successfully navigate it. The results frequently exceed expectations.

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we’ll get
you there

We often hear that “the other agency wasn’t getting us there”. . . this happens more than you would think.

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Mergers &
acquisitions

Optimizing brand architecture following mergers and acquisitions can be daunting. We can ease the pain.

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You only work
with experts

When you work with us, you always work with expert level team members. No exceptions.

Insights & Planning

Having an accurate understanding of the value you provide, the competitive landscape and the unmet needs of your customers is crucial to the success of any branding initiative. And so is having a clear road map of how you’re going to get from where you are today, to launch. Our process is proven. We tailor it to fit your needs, designed intentionally to leverage our collective expertise – yours and ours.

  • Brand audits
  • Customer insights
  • Employee insights
  • Key stakeholder interviews
  • Market research
  • Journey mapping
  • Brand portfolio analysis
  • Communications planning
  • Brand launch planning

Brand Strategy

Any branding initiative begins with defining or redefining the desired brand experience. That starts with a strategy that connects to your business vision and mission. It means defining your brand vision, positioning, personality and essence. Whether you’re considering rebranding, launching a new brand or developing a more effective brand architecture and migration strategy, the brand strategies we develop are distinctive, authentic and actionable.

  • Positioning
  • Rebranding
  • Brand architecture
  • Brand management
  • Brand migration strategy
  • Mergers and acquisitions
  • Brand integration
  • Brand experience

Messaging

Words matter. And so does your tone of voice. Messaging is where connections are made, truth is spoken and worlds align. Our process enables us to discover what makes you distinctive, and how best to convey that to the people who matter most. Because in the end, whether it’s B2B or consumer, branding is still about connecting with people.

  • Key messaging
  • Tone of voice

Design & Identity

Design has the power to move people to act. While words matter, visuals matter even more. When it’s time to bring your brand to life, this is where the magic happens. We create the visual vocabulary for your brand that is authentic, emotionally engaging and designed to inspire, engage and ignite.

  • Corporate identity
  • Brand identity
  • Visual identity systems
  • Logo design
  • Brand mark design
  • Packaging design
  • Transliteration

Corporate Communications

We believe that when people engage with your brand, it’s always an opportunity to elevate it to even greater levels. Every piece of content you publish – whether a social post, website, video or annual report – speaks volumes and is an opportunity to create more meaningful connections with your stakeholders.

  • Website design
  • Annual and Sustainability Reports
  • Digital and online communications
  • Print communications
  • Online and print advertising
  • Social media marketing

Animation, Motion Graphics & Sonic Branding

Today, brands need to come to life beyond static imagery. When animation, motion and sound come together in distinctive and compelling ways, they can deliver a much more emotionally engaging experience. Whether it’s motion graphics or brand videos, animations or soundmarks, we ensure that your brand comes alive authentically.

  • Logo animation
  • Brand videos
  • Graphic animation
  • Motion graphics

Naming & Nomenclature Systems

Great brand names build value. They are an important part of your brand identity. Creating them is part art, part science. Our naming process ensures that your brand name will connect with end users no matter what language they speak, or where in the world they live or work. And our nomenclature systems enable you to deliver clarity and ease of choice, helping to drive the results you seek.

  • Naming (corporate and brand)
  • Nomenclature systems

Brand Activation & Training

Brands are built from the inside out. This means that your teams need to be engaged and become brand evangelists before your brand launches. Our approach ensures your team is engaged from the beginning and gives you the tools to launch your brand effectively and continue to build it over the long term.

  • Brand activation tools
  • Brand guidelines
  • Employee engagement
  • Brand training presentations
  • Brand training (in-person and virtual)
  • Branded collateral and merchandise

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