Recognizing the power of well-designed video and motion graphics, we used both to design a memorable brand activation campaign.
Digital Marketing Campaign Content with Motion Graphics
Producing ongoing content is important for every business. So, we gave Fredrikson a head start by creating a series of seven short videos for use in digital marketing campaigns. Fresh and dynamic motion graphics help cut through visual clutter and grab attention.
One Cohesive Story. Seven Key Messages.
Told through dynamic motion graphics, these seven unique messages help Fredrikson better tell its story. The first introduces the brand identity, while the next six communicate each key message in a dynamic, memorable way.
Print and Online Ad Templates with Guidelines
Making it easier for in-house team members to create on-brand ads quickly, we created a system of templates and examples complete with guidelines. These tools improved their team’s efficiency to better support the firm’s continued expansion.
Further Expanding the Brand Identity
Following the brand launch, Fredrikson asked us to help them expand their visual system. They wanted more flexibility to keep the design fresh and engaging over time. We developed a versatile pattern element using key elements of their visual identity — the triangle and color palette. Easy-to-use templates for PowerPoint and social media ensure consistency across platforms.
Fredrikson Brand Pattern
Subtly echoing the flag in the logo, the new pattern adds a dynamic visual element to the brand while preserving consistency within the system.
