Franke+FiorellaHope Haven Brand Identity

A rebrand to elevate a nonprofit’s inspiring stories

Hope Haven is a trusted, accredited nonprofit providing disability services for children, adults and families throughout the Midwest and international outreach to 109 countries worldwide. After joining Hope Haven, the new CEO—with whom we’d worked previously—engaged us to revitalize the brand and create a new logo and visual identity. We conducted a competitive audit, stakeholder interviews and analysis of the organization’s business objectives before developing an inspiring brand strategy and tagline to serve as the foundation for future branding work.

The result was a modernized logo made stronger with timeless typography, while maintaining equities in the color blue and the arc shape.

The power of the visual identity system is its simplicity. The vibrant color palette, arc shape and engaging photography showcase the connections between caregivers and those who are served, letting their stories shine through.

Brand Architecture

Messaging

Logo Design

Brand Strategy

Identity

The tagline empowers the nonprofit by highlighting its roots in faith, building community, and inspiring others.

The Hope Haven identity system is bright and colorful, evoking the nonprofit’s focus on uplifting the people with whom they interact.

The power of the visual identity system is simplicity—it showcases the connections between caregivers and those who are served, letting their stories shine through.

❮ ❯

Our new brand identity positions Hope Haven as the progressive leader that it is in disability services through a contemporary and unified experience across all communications.”

A simple brand endorsement system helps connect acquired companies with the Hope Haven brand.

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