Mosaic Brand Identity
Establishing the identity of a global leader.
The Mosaic Company began as a $5 billion public company formed by the merger of two major organizations in the field of crop nutrition. The challenge was to design a brand identity that communicated its brand attributes and positioned the company as a global leader in the crop nutrition industry on Day One of operations. Additionally, the organization had two performance product brands with plans to introduce more, thus staking its claim as the leader in product innovation.