The Mosaic Company began in 2004 as a $5 billion public company formed by the merger of two major organizations in the field of crop nutrition. The challenge was to design a logo and brand identity that communicated its brand attributes and positioned the company as a global leader in the crop nutrition industry on Day One of operations. Additionally, the organization had two performance product brands with plans to introduce more, thus staking its claim as the leader in product innovation.
The brand identity was evolved in 2024. To learn more, view the case study here.
The corporate logo captures the richness and diversity of the world’s farming regions by representing fields in various stages of growth. To ensure a connection to farms and fields, the color palette is composed of a collection of hues found in nature.
The corporate logo and performance brandmarks were designed to establish a visual connection, while also emphasizing their uniqueness.