The Solution The new visual identity system features a flexible montage design that allows individual business units to express their own unique message while also communicating 3M’s foundation of innovation and technology. A comprehensive set of online identity guidelines helps users apply the new look consistently.
The Result Named in Interbrand’s Top 100 Best Global Brands rankings in 2010 (90th), 2011 (85th), 2012 (77th), 2013 (76th) and 2014 (66th): the “newly implemented brand identity system…succeeded in unifying the diverse businesses and boosting brand awareness.” (Source: Best Global Brands 2010, Interbrand, page 34)
