![](https://frankefiorella.com/wp-content/uploads/3MBrandIdentity-website-homepage.jpg)
The Solution The new visual identity system features a flexible montage design that allows individual business units to express their own unique message while also communicating 3M’s foundation of innovation and technology. A comprehensive set of online identity guidelines helps users apply the new look consistently.
![](https://frankefiorella.com/wp-content/uploads/3MBrandIdentity-postcards3.jpg)
The Result Named in Interbrand’s Top 100 Best Global Brands rankings in 2010 (90th), 2011 (85th), 2012 (77th), 2013 (76th) and 2014 (66th): the “newly implemented brand identity system…succeeded in unifying the diverse businesses and boosting brand awareness.” (Source: Best Global Brands 2010, Interbrand, page 34)
![](https://frankefiorella.com/wp-content/uploads/3MBrandIdentity-brand-brochures.jpg)
![](https://frankefiorella.com/wp-content/uploads/3MBrandIdentity-cover-spread.jpg)
![](https://frankefiorella.com/wp-content/uploads/3MBrandIdentity-brand-desktop-guilde.jpg)