Enriching a seed brand to stand out in its field.
Golden Harvest® is a corn and soybean brand known and loved by generations of farmers, but awareness was low and market share wasn’t meeting the company’s business goals. They turned to Franke+Fiorella to help revitalize the brand, yielding a bolder, more differentiating brand experience. We worked closely with Golden Harvest to strengthen its position as a local seed brand, grounded in genetics, agronomy and service—an alternative to the “big guys.” The Golden Harvest logo was retained but we created a more distinctive and consistent visual identity system for it to live within. We leveraged the existing orange color palette in a ‘word art’ graphic that enables Golden Harvest to subtly convey an additional level of messaging to their audiences.