Golden Harvest

Enriching a seed brand to stand out in its field.

Golden Harvest® is a corn and soybean brand known and loved by generations of farmers, but awareness was low and market share wasn’t meeting the company’s business goals. They turned to Franke+Fiorella to help revitalize the brand, yielding a bolder, more differentiating brand experience. We worked closely with Golden Harvest to strengthen its position as a local seed brand, grounded in genetics, agronomy and service—an alternative to the “big guys.” The Golden Harvest logo was retained but we created a more distinctive and consistent visual identity system for it to live within. We leveraged the existing orange color palette in a ‘word art’ graphic that enables Golden Harvest to subtly convey an additional level of messaging to their audiences.



Brand Strategy



Animation was created for use in digital media.

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The identity is brought to life through visual animation and video using motion graphics, testimonials and footage of seed advisors working closely with farm families.

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To ensure a consistent brand expression at launch, we created supporting elements including a brand brochure, digital brand reference tool, web banner design, print and digital advertising.

Living Our Brand is a guide shared via mobile to help employees stay on brand and cultivate pride in their work.

The new look of Golden Harvest makes it stand out against the competition.

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