MacPhail Website Redesign
MacPhail website sings with the power of music.
MacPhail Center for Music is a highly regarded community music school with a 100 year history of high quality musical instruction. MacPhail leadership decided it was time to update its website to make it more current, reflecting its innovative offerings. User research showed an opportunity to greatly improve UX in navigating the site and being able to find and sign up for classes online.
Working with the marketing team and developer, we created an overall look that was an active, dynamic backdrop for the existing MacPhail visual identity. It is comprised of rich gradations of color, background patterns that animate across pages and extensive photos of students and teachers immersed in their musical expression of choice.