![](https://frankefiorella.com/wp-content/uploads/image-asset-12.jpeg)
Everybody, focus. The Valspar Provides logo uses graphics that express the three focus areas of the company’s giving platform: affordable housing, STEM (science, technology, engineering and math) education and environmental stewardship.
![](https://frankefiorella.com/wp-content/uploads/image-asset-1-8.jpeg)
Welcome to the neighborhood. A bright, vibrant house in the National Neighborhood Week logo bridges the connection to Valspar Provides and Habitat for Humanity.
![](https://frankefiorella.com/wp-content/uploads/image-asset-2-8.jpeg)
Bringing it to life. To activate employee volunteer efforts, the “Let’s Roll” logo uses a house graphic over a swath of color from the Valspar identity.
![](https://frankefiorella.com/wp-content/uploads/image-asset-3-6.jpeg)
The Results Valspar saturated social media with its fully branded events—from posters and signage to employees donning National Neighborhood Week “Let’s Roll” t-shirts and hats. Across the company and throughout the United States, the identities unified Valspar’s volunteer teams and made memorable impressions for Valspar corporate social responsibility initiatives.