Valspar Social Responsibility
Bridging corporate identity with social responsibility.
The Challenge Valspar wanted to create cohesive identities for its three community giving initiatives that would relate to its corporate brand. The overall corporate giving platform, Valspar Provides, needed to visually communicate Valspar’s core focus areas. Its National Neighborhood Week identity should suggest Valspar’s partnership with local Habitat for Humanity affiliates, while the “Let’s Roll” mark would brand employee volunteerism.
The Solution Color, typographic treatment and graphics linked the three identities to Valspar’s brand and giving platform.