
Everybody, focus. The Valspar Provides logo uses graphics that express the three focus areas of the company’s giving platform: affordable housing, STEM (science, technology, engineering and math) education and environmental stewardship.

Welcome to the neighborhood. A bright, vibrant house in the National Neighborhood Week logo bridges the connection to Valspar Provides and Habitat for Humanity.

Bringing it to life. To activate employee volunteer efforts, the “Let’s Roll” logo uses a house graphic over a swath of color from the Valspar identity.

The Results Valspar saturated social media with its fully branded events—from posters and signage to employees donning National Neighborhood Week “Let’s Roll” t-shirts and hats. Across the company and throughout the United States, the identities unified Valspar’s volunteer teams and made memorable impressions for Valspar corporate social responsibility initiatives.