Branding in education today requires agility, empathy and a deep understanding of the needs of those it serves.
Whether public or private, K-12 or higher ed, educators today are being pressed to disrupt their current models and completely reimagine how they educate students. And it is clear that the way education is being delivered will be forever changed as a result.
During times like these, having a strong brand can help any organization speak their truth consistently – especially schools. Only by knowing who they are can they attract and retain students, families and staff that align with their values.