Cracker Barrel's logo rebranding backlash was loud. But the lesson isn't "don't rebrand." It's evolve without losing what people love.
Read full article20 years post-launch, Mosaic hired us again to refresh their brand. The goal was to keep the logo the same, while creating global consistency in how the brand appears in all applications across all regions while allowing flexibility for cultural nuances.
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Is it a brand experience or a customer experience? Depending on who you talk with and the various perspectives that are shared, there appears to be confusion about the relationship and/or difference between brand experience and customer...
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For years our team has talked about how important it is for our clients to train their people so everyone within the organization is on-brand and aligned in thinking, voice and actions. With the massive exit of exp
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A lot has been written about this topic. Much of which states that your customer owns your brand, not you. While we understand what’s prompting this, we respectfully choose to disagree. We have a different perspective.
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Over the years we’ve had the honor of working with a number of multinational organizations to revitalize their corporate brands. Many are made up of diverse, individual business units with separate P&Ls, which can often create silos. Typically,...
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The robots aren’t coming. They’re here. And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users. A lot is being...
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In today’s hyper-connected world, news travels around the globe in nanoseconds. Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from...
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Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.
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Hope Haven is a nonprofit organization based in Iowa that helps children and adults with disabilities live fulfilling lives. We worked with them to develop a brand strategy and visual identity that would express very simply, the gift of hope they give to their patients. We are grateful we had the opportunity to partner with this great team of people with such an inspiring mission. Thanks, Hope Haven!
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