Is it a brand experience or a customer experience? Depending on who you talk with and the various perspectives that are shared, there appears to be confusion about the relationship and/or difference between brand experience and customer...
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For years our team has talked about how important it is for our clients to train their people so everyone within the organization is on-brand and aligned in thinking, voice and actions. With the massive exit of exp
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Dishwashers used to be noisy. Very noisy. I remember the one that came with our first home. It was turned on only at night because it took too much effort to hold any type of conversation in the kitchen and adjacent areas while the woodgrain and...
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A lot has been written about this topic. Much of which states that your customer owns your brand, not you. While we understand what’s prompting this, we respectfully choose to disagree. We have a different perspective.
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Over the years we’ve had the honor of working with a number of multinational organizations to revitalize their corporate brands. Many are made up of diverse, individual business units with separate P&Ls, which can often create silos. Typically,...
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The robots aren’t coming. They’re here. And, when it comes to artificial intelligence (AI) and brand management, this is a huge opportunity for brands and the companies that own them to deepen their connections with end users. A lot is being...
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In today’s hyper-connected world, news travels around the globe in nanoseconds. Privacy is an illusion. Word-of-mouth no longer requires in-person encounters or that you even know the person. And we as people, and brands, can no longer hide from...
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Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.
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We almost can’t believe it. Has it really been 25 years? Yes, how the time can fly when working on amazing projects with awesome people and we’re all doing what we love. We couldn’t attempt to celebrate this experience in just one day, so instead we will be celebrating over the next several months. Stay tuned on our blog and social media (and maybe even in your inbox) as we send words of praise and thanks to clients and friends that have been with us through this adventure.
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Each fall, the designers on Franke+Fiorella’s team take a step away from the drawing board and make our way up North for AIGA’s Design Camp. Below we review our favorite takeaways from the keynote speakers on branding inspiration and insights. We have a feeling they'll be relevant to you and your team, too.
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Hope Haven is a nonprofit organization based in Iowa that helps children and adults with disabilities live fulfilling lives. We worked with them to develop a brand strategy and visual identity that would express very simply, the gift of hope they give to their patients. We are grateful we had the opportunity to partner with this great team of people with such an inspiring mission. Thanks, Hope Haven!
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When I was a young boy somewhere in middle school, I loved watching a TV show called Get Smart. It was a comedy based on the daily challenges and missteps of a ‘secret agent’ named Max. The appeal of his character was his obliviousness to what was happening around him while he was equipped with very cool, futuristic technology. The item I was most amazed by was his shoe which was also a phone. Imagine being able to walk down the street and make a call on your….shoe. I would have done anything to have a phone like that!
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Our eyes have been opened to the areas we can dig deeper and do more. We will continue to post updates on the steps we’re taking on this blog. Black Lives Matter.
Read full articleWe are big believers in a brand living beyond the world of print and other static imagery. A brand should be brought to life in as many ways as possible for a more immersive experience. As part of our holiday campaign, we designed the above motion graphic to spread a little joy through the holiday season and beyond!
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The world has changed for everyone, everywhere. Because of COVID-19 all of us are adapting to a new set of rules for how we connect with each other—we keep our distance, wear masks, hold meetings and social gatherings via Zoom and other platforms. What we say and communicate to others may not be much different, but how we communicate requires a whole new playbook.
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Nolo, The Loop, North Loop, The Warehouse District—call it what you wish. At Franke+Fiorella, we are lucky enough to call it home. With our office here since 1999, we’ve been watching it transition from a quiet, lesser-known historic area to the creative, youthful and vibrant neighborhood it is today. While writing this we hear the hum of construction right outside our windows, as we witness what was once a flat parking lot grow into one of the largest buildings in the area, at 500,000 square feet.
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