Cracker Barrel's logo rebranding backlash was loud. But the lesson isn't "don't rebrand." It's evolve without losing what people love.
Read full article20 years post-launch, Mosaic hired us again to refresh their brand. The goal was to keep the logo the same, while creating global consistency in how the brand appears in all applications across all regions while allowing flexibility for cultural nuances.
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Developing an effective name for a corporate or product brand is an exciting process. It is an endeavor that often requires exploring many different paths in order to arrive at a solution that is unique and memorable.
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We almost can’t believe it. Has it really been 25 years? Yes, how the time can fly when working on amazing projects with awesome people and we’re all doing what we love. We couldn’t attempt to celebrate this experience in just one day, so instead we will be celebrating over the next several months. Stay tuned on our blog and social media (and maybe even in your inbox) as we send words of praise and thanks to clients and friends that have been with us through this adventure.
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Each fall, the designers on Franke+Fiorella’s team take a step away from the drawing board and make our way up North for AIGA’s Design Camp. Below we review our favorite takeaways from the keynote speakers on branding inspiration and insights. We have a feeling they'll be relevant to you and your team, too.
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Hope Haven is a nonprofit organization based in Iowa that helps children and adults with disabilities live fulfilling lives. We worked with them to develop a brand strategy and visual identity that would express very simply, the gift of hope they give to their patients. We are grateful we had the opportunity to partner with this great team of people with such an inspiring mission. Thanks, Hope Haven!
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Our eyes have been opened to the areas we can dig deeper and do more. We will continue to post updates on the steps we’re taking on this blog. Black Lives Matter.
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Nolo, The Loop, North Loop, The Warehouse District—call it what you wish. At Franke+Fiorella, we are lucky enough to call it home. With our office here since 1999, we’ve been watching it transition from a quiet, lesser-known historic area to the creative, youthful and vibrant neighborhood it is today. While writing this we hear the hum of construction right outside our windows, as we witness what was once a flat parking lot grow into one of the largest buildings in the area, at 500,000 square feet.
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