Brand Consistency and the Cost of Going Off-Brand
You've heard it before, your brand is the sum of every customer interaction with your product, organization, and people. But it's easy to underestimate the financial impact of a disjointed brand experience. From your website experience, packaging, and social media posts to the products and services you sell and your in-person presence, every brand touchpoint contributes to how your brand is perceived. When these touchpoints don't align, or worse, tell conflicting stories, you're looking at a costly problem: brand inconsistency.
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