Maintaining Brand Authenticity in the Age of AI | 5 Guiding Principles
Brand authenticity isn’t just a buzzword—it’s an expectation. This craving for genuine, authentic human connection extends to every aspect of branding, especially in an era of AI-driven content. AI is transforming industries, with significant leaps in efficiency and potential for innovation. In the creative sector, generative AI tools are streamlining content creation and generating visual and written content at astounding speeds. As creativity becomes increasingly influenced by AI, brands must prioritize authenticity.
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