Crafting an exceptional brand name—one that is unique, memorable, easy to pronounce, and emotionally engaging—is crucial for building a robust brand identity. We all know that great brand names help set businesses, products, or services apart in competitive markets. Additionally, they also play a pivotal role in fostering brand appeal.
Read full articleIn tough economic times, companies are looking for more efficient ways to market themselves, make an impression and be memorable. Which seems to have a lot of people wondering, “Should I have a tagline?” To use or not to use, that is the question. Taglines can cement a brand in the mind of consumers and have greater staying power than likely imagined (a la Nike’s “Just do it.”), but, depending on your business, a tagline may or may not be appropriate.
Read full articleStrategic and discerning, identityWise® shares our perspectives on branding. We explore the brand issues that matter to you. From positioning and brand management to identity design. Actionable insight awaits.